Strategies to Sell Your House Fast in Today’s Market

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In today’s market, there is a surplus of buyers and a shortage of sellers. Usually, there should be no problem selling a home to a willing buyer. Except that sometimes, despite your best efforts, it doesn’t work out that way.

You may need cash fast and have multiple deadlines to hit. If time is not on your side, you’ll need to get creative when selling your property. The average home is under contract within around 25 days if you live in a larger city. For more rural areas, you can expect to be under the contract between 30-45 days. 

If you only have a few weeks to get this process completed, review these strategies to help you sell your home as efficiently as possible. Here are some practical tips to help you speed things up.

Keep Your Listing Active

Keep your listing active

If your home is on the market too long, buyers will naturally wonder, “what’s wrong with this place?” Be sure to talk to your agent about a new strategy because the old one isn’t working.

One way to accelerate the process is to have your agent offer incentives for a quick sale. You can do minor price drops, which will still notify people online of your listing. This may attract new buyers to your property.

Another is to look out for cash home buyers. That way you don’t need to go through any financing hurdles. By selling a house to a cash buyer, the sale is less likely to fall through.

Price Your Home Accurately

In a sellers’ market, if your property is not getting any offers, there’s a chance that it is overpriced. Although properties across town are hitting high numbers, many factors influence the value of real estate.

If your house starts at too high of a price, you may scare off potential buyers. Timing is everything when selling a house. You don’t want to miss out on working with that perfect buyer!

Spruce Up Your House

It is usually worthwhile to fix up certain items before listing your house. Even if this means a quick coat of fresh paint, that can go a long way.

Especially if you expect most prospective buyers to be owner-occupant families, you will want to spruce your house up. They may want to move in directly after closing.

This means that the property must be move-in-ready. Work with your real estate agent to determine what items make sense to spruce up.

Enhance Your Curb Appeal

Your agent should be cluing you in on this, but many people, especially those trying to sell a house on their own, don’t realize that curb appeal is important.

Make sure there are no old cars left in the yard, that the grass is mowed, and at least do a few minor updates such as new paint on the front door and the garage.

Ask some friends or co-workers over to your home and ask them what their honest impression is like of the house’s curb appeal.

Timing is Everything

You won’t have to worry about this quite as much when the market favors sellers. However, it is still incredibly important to time the market. Houses typically sell better and for higher prices during the summer. More buyers generally come into the market at that time, or around late spring. House hunting is not nearly as fun when snow and ice are covering the sidewalks. Work with your REALTOR® to determine the best time of year to sell your house.

There are plenty of different strategies that can help you to sell a home promptly. Determine your timeline, and figure out which tips the best suit what you need to accomplish.


Everyone wants to sell their home as fast as possible so they can move on to their next real estate endeavor. However, these are some of the key strategies involved in selling your home fast. Make sure to properly touch up your home and increase its curb appeal. It’s also extremely important to time the market and post your listing at an advantageous time rather than the middle of winter. Keep your listing active, and always price your home accordingly.

If you follow these tips and strategies, you will have an easier time selling your house, allowing you to focus on your next moves.

Derek Timmons

Derek Timmons

Derek is a top performing REALTOR® in Airdrie, Alberta, Canada. Aside from knowing the market, he uses his knowledge and experience in construction to help clients understand exactly what they’re in for when buying and selling real estate.


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